Zoho CRM is a highly affordable and user-friendly customer relationship management platform designed to meet the needs of small and medium-sized businesses. Offering a balance between functionality and simplicity, Zoho CRM enables organizations to manage leads, track sales pipelines, run email campaigns, and generate reports, all from a single interface. Its flexibility is enhanced through customizable fields, layouts, and workflows, allowing businesses to adapt the system to their specific processes. With multichannel engagement covering email, phone, live chat, and social media, Zoho CRM helps companies connect with customers seamlessly. The platform incorporates Zia, Zoho’s AI-powered assistant, which provides predictive sales insights, anomaly detection, and conversational support for faster decision-making. Zoho CRM integrates effortlessly with the wider Zoho ecosystem (Zoho Books, Zoho Desk, Zoho Inventory) as well as third-party applications like G Suite, Office 365, and Mailchimp. The platform also offers advanced analytics through Zoho Analytics, enabling sales teams to track performance and forecast opportunities with ease. Data is secured with encryption, role-based access, and compliance with global standards like GDPR. With its affordable pricing, including a free edition, Zoho CRM is particularly well-suited for startups and growing companies seeking a scalable CRM without the high costs of enterprise solutions like Salesforce.